Positioning a Swiss school in Dubaï based on sustainable and differentiated values
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« Crescendo Marketing is my reference for all marketing questions: perception assessment, brand positioning and strategy, communication, preparation and workshops with my partners. I recommend them to any structure that seeks pragmatic and concrete solutions. »
Cristophe X. Clivaz
Create a positioning and identity for a new Swiss international school in Dubai based on sustainable and differentiated values.
- Conduct a qualitative study with parents and professionals to identify their expectations and perception of the current offer
- Position the school around sustainable and differentiating values based on a Brand Essence including the necessary and differentiating criteria as well as several communication concepts
- Linking with our network of experts to bring these concepts to life through a graphic charter, logo etc …