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SWISS LEARNING

Positioning a Swiss school in Dubaï based on sustainable and differentiated values

IT IS OUR CLIENTS THAT SPEAK THE BEST OF IT

« Crescendo Marketing is my reference for all marketing questions: perception assessment, brand positioning and strategy, communication, preparation and workshops with my partners. I recommend them to any structure that seeks pragmatic and concrete solutions. »

Cristophe X. Clivaz
CEO Swiss Learning

THE CHALLENGE

Create a positioning and identity for a new Swiss international school in Dubai based on sustainable and differentiated values.

OUR SOLUTION

  • Conduct a qualitative study with parents and professionals to identify their expectations and perception of the current offer
  • Position the school around sustainable and differentiating values ​​based on a Brand Essence including the necessary and differentiating criteria as well as several communication concepts
  • Linking with our network of experts to bring these concepts to life through a graphic charter, logo etc …

DISCOVER OTHER EXAMPLES OF OUR WORK