rue de Bourg 6, 1003 Lausanne
079 529 52 16

SCHILLIGER

THE CHALLENGE

To have a strong basis to align the teams with the company’s marketing and sales strategy and future development:

  • To recommend a positioning for Schilliger highlighting its strengths and differences.
  • To develop key messages in line with the positioning.
  • To propose the axis of future development.

OUR SOLUTION

  • To understand the perception of loyal consumers through one-on-one interviews
  • Identification of improvement levers to strengthen the brand based on quantitative brand perception research
  • Strategic recommendations including the Brand Essence, necessary and differentiating criteria as well as 5 positioning concepts.

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