SAWI, 50TH BIRTHDAY
A redefined brand for more consistency in Sawi communication
IT IS OUR CLIENTS THAT SPEAK THE BEST OF IT
«Effectiveness and concrete recommendations! On the occasion of its 50th anniversary, SAWI used Crescendo Marketing to conduct a brand perception analysis. The collaboration has been exemplary with, at each step of the analysis, accuracy, timeliness and relevance. In the end the confirmation of some assumptions and especially, the delivery of a real road book that will punctuate the coming year. I recommend Crescendo Marketing without hesitation to any company needing their expert know-how. »
Strengthen the positioning of SAWI – the Swiss leading institute in marketing, communication, sales and digital training.
- Generate valuable insights on current brand awareness and opportunities through a qualitative study using Perception ScanTM methodology
- Define necessary and differentiating criteria for the SAWI on its market through generating and analyzing these insights, and elaboration of a clear brand positioning including: mission, differentiating criteria, vision, values and personality