Changing communication strategy thanks to in-depth understanding of our customer target
IT IS OUR CLIENTS THAT SPEAK THE BEST OF IT
« It is with great professionalism and pragmatism that the study was conducted and the results delivered. Crescendo’s marketing background enabled them to establish a clear vision: identification of key issues, development of hypotheses, definition of different possible routes. The various assumptions led us to re-challenge all of our marketing activities for the brand. Finally, the excellent “after sales service”. Crescendo is undoubtedly a partner who will bring added value on strategic, marketing and even commercial issues. »
Business Unit Manager, Nestlé Purina Petcare
Understand the category’s consumers, and specifically describe the brand’s target audience in order to define a new communication strategy.
Definition and in-depth description of the brand target audience based on a multi-step approach:
- Understand usage and attitudes through one-on-one interviews “at home”.
- Define the perception of the different brands of the category (Perceptual mapping)
- Establish criteria for decisions regarding the purchase of the category