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MORAND

A new visual identity

IT IS OUR CLIENTS THAT SPEAK THE BEST OF IT

« The collaboration with Crescendo Marketing enabled the Morand family business to find a new visual identity in line with its values, responding to the desire to match the qualitative positioning of the brand with the perception of value that it conveys. The work done by Crescendo marketing is very professional, attentive and respectful of the brand’s environment; a high quality work, carried out at a steady pace until the end. »

Didier Fischer
Managing Director Morand

THE CHALLENGE

  • Define the brand essence and the brand values ​​based on current strengths to ensure consistency in brand development.
  • Translate this essence into a brand identity and brand universe (visual, tactile, etc.) that allows the brand to express itself in all commercial activities

OUR SOLUTION

  • Understand consumers’ needs and typologies in order to develop a consumer centric’s strategy
  • Zoom on the “aperitif” and “digestive” moments of consumption
  • Propose a clear brand strategy: a brand essence as the brand’s “playground” and its activities, a brand universe with well-defined codes
  • Networking with specialists for flawless execution.

DISCOVER OTHER EXAMPLES OF OUR WORK