Redynamizing an Alumni network
IT IS OUR CLIENTS THAT SPEAK THE BEST OF IT
« Thank you for the excellent collaboration and the professional, proactive and friendly attitude. Crescendo Marketing guided and supported us throughout our strategic reflection on repositioning the EPFL Alumni. Their valuable recommendations will enable us to take the necessary actions to propose a relevant and sustainable offer. »
To develop an attractive alumni program that encourages former students both to become contributors and not just to remain inactive members.
- Make an initial evaluation and understand the “best practices”.
- Generate new ideas through internal brainstorming sessions leading to a catalogue of hypotheses for new products and services
- Quantitatively validate with alumni the interest of these new products and services
- Organise an internal workshop to define the new alumni catalogue on the basis of the recommendations