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PROVIDE DIRECTIONS TO DOMINO’S TO STRENGTHEN BRAND IMAGE THROUGH OFFER REVIEW

IT IS OUR CLIENTS THAT SPEAK THE BEST OF IT

« Domino’s Pizza has high ambitions in Switzerland. In order to achieve this, we need to please our customers every day, one pizza at the time. Knowing their needs and expectations is therefore key.

The qualitative study that was done by the team at Crescendo Marketing provided strong insights and actionable recommendations.

We consider working again with Cresdendo Marketing in the future and can only recommend their professional and straight forward approach! »

Christophe Kienberger
Head of Marketing

THE CHALLENGE

Strengthen Domino’s current position: strengthen loyalty and recruit new users through a renewed menu.

OUR SOLUTION

Generate in-depth category and brand diagnostic through focus groups and e-journals in Geneva and Zurich :

  • Pizza category habits and practices, drivers and restrainers
  • Domino’s perception brand and products versus key competitors
  • Domino’s strengths and weaknesses versus key competitors
  • Product tasting session

Detailed recommendations for Domino’s on:

  • Brand image and leads to improve emotional connection with consumers
  • Consumer experience from order to in-mouth experience including product, order process, delivery and website
  • Menu offer from menu content to promotions and consumer services

DISCOVER OTHER EXAMPLES OF OUR WORK